TOOLS AND DELIVERABLES
Web-based Software Application
The KOL Intelligence Software is actintel's proprietary and easy-to-use web application that allows for seamless integration with detailed and comprehensive expert profiles, interactive social network maps, quantitative metrics, advanced querying tools, and reporting functionality.
Access, analyze, rank, export and share profiles, and profile data. Easy-to-use, intuitive, secure, web-enabled application with great features and functionality. Our aim is to provide research, insightful data visualizations and analytics generating the most accurate information that have the greatest impact in a disease state or therapeutic area.
Pharma, biotech, or biopharma companies’ collaboration with thought leaders span all phases of the R&D lifecycle from discovery and pre-clinical research through late-stage research. Opinion leaders play important roles in life sciences companies in enhancing understanding of the R&D trends, conducting clinical trials, building product awareness, aiding decisions surrounding product acceptance (e.g., regulatory/reimbursement), and educating and informing patients. Companies need to adopt a strategic, well-coordinated and long-term approach in identifying the right stakeholders and engaging with them.
Our methods of fusing data analytics, rigorous assessment of leadership roles, social network analysis, and technology-assisted evaluation is customized for each client. It has benefitted clients from pharmaceutical, biotechnology, medical device, and diagnostic companies to identify and map hundreds of clinicians, investigators, scientists, and allied health care professionals in various therapeutic areas.
actintel’s KOL intelligence software is an analytics tool intended to augment our clients’ current marketing and branding, MSLs, opinion leader relations, scientific communication, relations, and affairs. With features to generate reports, analyze, compare and track all opinion leader activities and interactions our tool supports a variety of opinion leader engagements, including advisory boards, one-on-one consulting, clinical trial DSMB/investigators, and physicians who have a strong online/digital presence. Our comparative assessment tool provides users the ability to filter, create rankings based on a wide range of metrics, and select the most appropriate group of experts.
We also offer a client-server, with fast and efficient light-weight architecture, and an interface that is designed specifically with the marketing executive and their team in mind. Our goal is to deliver superior consultative projects to those who need high-quality research, precise information, and advanced market analysis.
Strategic Engagement
Companies need to initiate appropriate key opinion leader programs as part of the overall strategy. Once identified and segmented engaging the KOLs in an active and appropriate manner is essential. A well-orchestrated and objective-driven approach to KOL engagement throughout the product's life cycle can be a critical competitive advantage. Through our opinion leader engagement plans, our clients can quickly understand the best points for interaction with each KOL profiled in a specific therapeutic area, as well as the top roles for engaging with each expert.
ENGAGEMENT ● RELATIONSHIP MANAGEMENT SOLUTIONS ● STAKEHOLDER STRATEGY DEVELOPMENT
KOL engagement plan is an important component of KOL management. When preparing an engagement plan, it’s important to
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examine how the company is currently addressing KOL scientific and medical needs.
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increase transparency through coordination of internal stakeholders’ connectivity with KOLs in a compliant manner.
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investigate how the competition handles KOL relations.
KOLs seek consistent engagements, primary point of contact, and engagement with internal leaders. Greater engagement with KOLs – rooted in meaningful, bidirectional dialogue can drive high-level drug development and commercialization, while enhancing the company’s status as a partner of choice. Any feedback from KOLs is a basis for improving engagement and service quality.
We create custom individual KOL engagement plans for compliant, meaningful, and lasting collaborations throughout the product lifecycle.
We use a proven strategy based on brand-defined parameters to align the identified KOLs with the appropriate client-specific scientific and commercial objectives.
Leverage our technology expertise to track and manage your KOL engagements using a web-based application.